
About the show
The Shift is a podcast that aims to tell the truth about being a woman post-40, created and hosted by writer and broadcaster, Sam Baker. Did you ever wonder why you stop hearing so many women’s voices once they pass 40? That’s where The Shift comes in – a frank, funny, sometimes heartbreaking, always honest look at what it means to be a woman in midlife and beyond.
Work, life, love, health, sex, money, identity, body image… What does it all mean when everything around you (and inside you…) is changing? Each week, award-winning author and journalist Sam Baker asks a different woman how she got here, where she’s going – and how it feels to be where she is right now. Expect intimate conversation, big laughs, occasional tears and an awful lot of ripping up the rule book and stamping on it…
Past guests have included Nicola Sturgeon, Marian Keyes, Guilty Feminist Deborah Frances-White, Minnie Driver, Philippa Perry, Anita Rani, Tracey Thorn, Isabel Allende, Bobbi Brown, Barbara Blake-Hannah and many more, talking everything from confidence to career reinvention, mental health, menopause and so much more.
If you enjoy The Shift podcast, and you’d like to show the love, you can buy me a coffee at https://www.buymeacoffee.com/theshiftwithsambaker And if you really love The Shift and would like to hear more conversations with women over 40, why not become a member of our community and receive a weekly newsletter, get exclusive transcripts, join The Shift bookclub and so much more, please visit https://theshiftwithsambaker.substack.com/

The Shift is a podcast that aims to tell the truth about being a woman post-40, created and hosted by writer and broadcaster, Sam Baker.
Did you ever wonder why you stop hearing so many women’s voices once they pass 40? That’s where The Shift comes in – a frank, funny, sometimes heartbreaking, always honest look at what it means to be a woman in midlife and beyond. Work, life, love, health, sex, money, identity, body image… What does it all mean when everything around you (and inside you…) is changing? Each week, award-winning author and journalist Sam Baker asks a different woman how she got here, where she’s going – and how it feels to be where she is right now. Expect intimate conversation, big laughs, occasional tears and an awful lot of ripping up the rule book and stamping on it… Past guests have included Nicola Sturgeon, Marian Keyes, Guilty Feminist Deborah Frances-White, Minnie Driver, Philippa Perry, Anita Rani, Tracey Thorn, Isabel Allende, Bobbi Brown, Barbara Blake-Hannah and many more, talking everything from confidence to career reinvention, mental health, menopause and so much more.
If you enjoy The Shift podcast, and you’d like to show the love, you can buy me a coffee at https://www.buymeacoffee.com/theshiftwithsambaker
And if you really love The Shift and would like to hear more conversations with women over 40, why not become a member of our community and receive a weekly newsletter, get exclusive transcripts, join The Shift bookclub and so much more, please visit https://theshiftwithsambaker.substack.com/
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Say the word wellness and it conjures an instant image in our minds… glowing skin, enviable abs, sludgy looking juice, tasteful muted leisurewear and lots and lots of money.
Where we used to have diets and anti-ageing cream, we now have peloton and ashwaghanda gummies and collagen powder. Or we do if we can afford to.
So I’m delighted to welcome to The Shift, the award-winning American journalist Amy Larocca, who has written an entire book on the subject, How To Be Well, aptly subtitled ‘finding a way through the self-care epidemic without losing your mind and your money’.
I’ve been a fan of Amy’s work for a long time because for 20 years she was the fashion editor of New York magazine and like me is interested in the recent shift from owning the latest it bag to owning the latest it abs. She also wrote a great piece for the New York Times back in 2022 called Welcome to the menopause Gold Rush which I must have shared hundreds of times and will link to in the show notes.
Amy joined me to talk about how easy it is to get sucked in by the virtue trap of wellness promise, how suddenly everyone’s a frontiers woman, bovine colostrum (yes really), how the industry is sucking in teenage boys and the price of entry to adult womanhood. We also discussed Oprah, HRT, bionic babies biohacking and so much more!
* You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including How To Be Well by Amy Larocca as well as the book that inspired this podcast, The Shift: how I lost and found myself after 40 – and you can too, by me.
* If you enjoyed this episode and you fancy buying me a coffee, pop over to my page on buymeacoffee.com.
• And if you’d like to support the work that goes into making this podcast and get a weekly newsletter plus loads more content including exclusive transcripts of the podcast, why not join The Shift community, come and have a look around at www.theshiftwithsambaker.substack.com
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